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Vision & Mission

Since 1962, 50 Years of Excellence


At United Industries Limited, we are committed to grow and prosper by achieving a sustainable competitive market share nationally. Our devotion towards high quality standards in our products is evident in our innovative and unique research methods which are ultimately aimed towards ensuring optimum customer satisfaction.


  • To be Pakistan’s preferred cooking brand and to develop it with integrity and pride.
  • To ensure the well-being of consumers through controlled quality standards.
  • To maintain and increase our customer base through a strong focus on R&D for new and improved methods of production.
  • To offer a conducive working environment for employees.
  • To behave ethically and contribute towards economic development of the local community and society at large.

Celebrating 50 years of friendship, love and trust!